This Privacy Policy explains how Velo Goods Retail, trading as Viva Fashion ("we", "us", "our"), collects, uses, shares, and protects your personal information when you visit our website at www.viva-fashion.com, make a purchase, or otherwise interact with our services (the "Services").
In this policy, "you" and "your" refer to any user of our Services, including customers, website visitors, and other individuals who communicate with us.
We process personal information in accordance with applicable data protection laws. For customers in the United States, this includes the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), as well as the comprehensive consumer privacy laws of other states, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other states where such laws are in effect. We only process personal information where we have a lawful ground to do so.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or operational requirements. When we make changes, we will update the "Last updated" date at the bottom of this page and publish the revised version on our website. We encourage you to review this policy periodically.
The personal information we collect depends on how you use our website and Services.
When you place an order, create an account, or contact us, we may collect:
If you choose not to provide certain information, some features of our Services may not be available to you.
When you visit our website, we may automatically collect certain information about your visit, including:
This data is collected using technologies such as cookies, pixels, and similar tracking tools. For more detail, please see the Cookies section below.
We may also receive personal information from the following third-party sources that help us provide our Services:
We do not collect or process sensitive personal information as defined under the CCPA/CPRA or other U.S. state privacy laws, such as Social Security numbers, driver's license numbers, precise geolocation, racial or ethnic origin, religious beliefs, health information, or biometric data. We do not use or disclose sensitive personal information for purposes that require an opt-out right.
We use your personal information only for legitimate business purposes, as set out below.
Order fulfillment — We use your data to process orders, confirm payments, arrange shipping, send order updates, and handle returns and refunds in accordance with our Return & Refund Policy.
Customer service — We use your data to respond to inquiries, provide support, and resolve complaints.
Marketing and communications — Where permitted by law, or where you have given your consent, we may use your data to send newsletters, share promotions and offers, and display personalized advertisements. You can opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at support@viva-fashion.com.
Security and fraud prevention — We use personal information to detect fraudulent transactions, prevent misuse of our website, and keep our Services secure.
Improving our Services — We analyze usage data to improve our website, optimize the user experience, and develop our products and services.
We do not use your personal information for any purpose that is incompatible with the purposes described above without informing you first.
Our website uses cookies and similar technologies to function properly, analyze performance, and support marketing activities.
You can change or withdraw your cookie preferences at any time through the cookie settings on our website. You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
We honor recognized opt-out preference signals, including the Global Privacy Control (GPC), where required by applicable law. If you visit our website with GPC enabled, we will treat it as a request to opt out of the sale or sharing of your personal information and of targeted advertising for that browser.
We do not sell your personal information for money.
We may share your data with the following categories of third parties who help us deliver our Services:
We may also disclose your data where required by law, for example in response to a lawful request by a court or regulatory authority, to investigate fraud, or to protect our legal rights.
Some U.S. privacy laws define "sale" and "sharing" broadly enough to include certain advertising activities, such as our use of the Meta Pixel. To the extent these activities qualify, you can opt out at any time using the cookie settings on our website or our "Do Not Sell or Share My Personal Information" control.
Velo Goods Retail is established in the Netherlands, and some of the third parties we work with (including Shopify, Google, and Meta) may process your data outside your country of residence, including in the United States, the European Union, or other countries. Where required by applicable law, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries with an adequate level of data protection.
We retain your personal information only for as long as necessary for the purposes described in this policy. Our general retention periods are:
When data is no longer required, it is securely deleted or anonymized.
We take appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure. These measures include SSL encryption on our website, secure payment processing through PCI-DSS compliant providers, and restricted access to personal information within our organization.
While we strive for the highest level of security, no system can guarantee complete protection. If you believe your data has been compromised, please contact us immediately at support@viva-fashion.com.
Our website and Services are not intended for individuals under the age of 13, in line with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13. If you believe that a child has provided us with personal information, please contact us at support@viva-fashion.com so that we can take steps to delete it. Where state law provides additional protections for minors under 16, we honor those protections as well.
Depending on the state in which you live, you may have some or all of the following rights in relation to your personal information:
To exercise any of these rights, please contact us at support@viva-fashion.com or through our Contact page. We may ask you to verify your identity before processing your request, usually by confirming information associated with your order. You may also use an authorized agent to submit a request on your behalf, in which case we may ask for proof of authorization.
We will respond within the timeframe required by the law that applies to you — generally within 45 days, with the possibility of an extension where permitted.
Because Velo Goods Retail is established in the Netherlands, our processing of personal data is also subject to the EU General Data Protection Regulation (GDPR). If you are located in the EU, the EEA, or the UK, you have the rights of access, rectification, erasure, restriction of processing, data portability, objection to processing, and withdrawal of consent. We rely on the following legal bases: performance of a contract (orders, payments, shipping, returns), legal obligation (tax and accounting), legitimate interests (fraud prevention, security, analytics, service improvement), and consent (marketing and non-essential cookies).
You may exercise these rights by contacting us at support@viva-fashion.com. You also have the right to lodge a complaint with your local supervisory authority, or with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl).
If you are dissatisfied with how we handle your personal information, please contact us first at support@viva-fashion.com so that we can try to resolve the issue.
If you are a U.S. resident, you may also contact your state attorney general or the Federal Trade Commission (FTC) at ftc.gov. California residents may also contact the California Privacy Protection Agency (cppa.ca.gov).
For information about returns and refunds, please see our Return & Refund Policy. For details about delivery, please refer to our Shipping Policy. For information about payments, see our Payment Policy. Our full Terms of Service also apply to your use of our website and Services. If you have any questions, please visit our Contact page.
Store name: Viva Fashion
Business name: Velo Goods Retail
Address: Wilderbeekstraat 40, 5931 KW, Tegelen, The Netherlands
Email: support@viva-fashion.com
Contact form: Contact
Phone: +31 683650265
Customer service hours: Monday to Friday, 9:00 AM – 5:00 PM CET (3:00 AM – 11:00 AM ET)
We aim to respond to all inquiries within 24 hours.
Last updated: August 27, 2026
